TABLE OF CONTENTS


General Email Variables

The following variables generally apply to all email confirmations, regardless of what items are purchased.




#Email VariablePurpose
1"email-header-logo"To define the url where the email header logo is stored
ex. "https://www.acmemuseum.com/logo.png"
2"email-confirmation-intro-message-1"To define the greeting/salutation for the email
ex. "Hello $orderContact.firstName,"
3"email-confirmation-intro-message-2"To define the intro paragraph that appears prior to the order item details
ex. "Thank you for your order from $tenantName!",
4"email-item-img-width"To define the width of the image that appears next to the event name.  
ex. "160px"
5"email-item-img-height"To define the height of the image that appears next to the event name.  
ex. "160px"


You can insert any of the following Mapped Fields into your intro message variables as desired:

  • $tenantName
  • $purchaserName (First and last name of the billing contact)
  • $orderContact.firstName
  • $orderContact.lastName


Defining the "From" Email Address

You can define the email address that will appear as the sender for all email confirmations, regardless of what items are purchased.


"b2c-support-email": "acmeartmuseum@acmeticketing.com",

"b2c-from-email": "acmeartmuseum@acmeticketing.com",

"b2c-from-name": "ACME Art Museum",


To ensure improved deliverability of emails to your customers, we complete an authorization process for the email domain used for these variables in Production. This doesn't apply to the test environments however, which results in test emails ending up in your Spam folder. 

You can update these variables to use support@acmeticketing.com in a test environment to improve deliverability of test emails.



Rescheduled Events  

When an event is rescheduled, an email is sent to the purchaser(s).




#Email Variable Purpose
1"email-reschedule-intro-message-1"To define the greeting/salutation for the email
ex. "Hello $orderContact.firstName",
2"email-reschedule-intro-message-2"To define the intro paragraph that appears prior to the email details
ex. "Your event has been rescheduled."


You can insert any of the following Mapped Fields into your intro message variables as desired:

  • $tenantName
  • $purchaserName - First Name Last Name
  • $orderContact.firstName
  • $orderContact.lastName

Rebooked Orders

If you rebook a customer's order, your rebooking policy can be included in the email.




"rebookPolicy": "Your order has been moved to a new date and/or time per our recent conversation. Please contact us again if additional changes are necessary. Note that all rebooking requests are processed in the order received and are subject to available capacity. We look forward to your visit!",


Resource Management Emails

If you are assigning People resources to an event (such as a docent, tour guide, or educator), a message can be sent to individuals who are assigned. These variables pertain to resource-specific emails only.


"resource-updates-from-email": "acmeartmuseum@acmeticketing.com",

"resource-updates-from-name": "Acme Art Museum",


Backoffice Order Summary 

When viewing an order in ACME Backoffice, you can print an order summary as needed. These variables allow you to customize certain components of the order summary.



#Email VariablePurpose
1"orders-print-summary-intro-message"To define the intro paragraph that appears prior to the order details
ex. "Your booking details are below. We look forward to your visit!",
2"orders-print-summary-closing-message"To define the closing paragraph at the bottom of the summary
ex. "Please contact us if you need to make any adjustments to your booking prior to your arrival date."


Backoffice Invoice 

If you generate an invoice for an order in Backoffice, you can customize certain components of the invoice format.




#Email VariablePurpose
1"orders-print-invoice-header-message"To define text to appear at the top of the invoice layout
ex. "INVOICE"
2"orders-print-invoice-intro-message"To define the intro paragraph that appears prior to the invoice details
ex. "This invoice represents the contents and balance due as of the date and time printed. Please contact us if you believe this to be inaccurate. Otherwise, the full balance is due within 30 days of receipt." 
3"orders-print-invoice-closing-message"To define the closing paragraph at the bottom of the invoice
ex. "We accept payment by check and credit card. Please contact us if you have any questions or prefer to pay by phone."


Variables you can hide

You may opt to suppress the following text variables from emails. 


Default email footer:


Default Company Hours and Order Expiration on ticket emails for general admission type events:



Email member card with Membership Card Expiration appearing:



Order Summary email for membership purchase with Order Membership Expiration appearing:



#VariablePurpose
1"b2c-hide-footer"Set to "true" to suppress the default footer
2"b2c-hide-powered"Set to "true" to suppress this line
3"b2c-hide-ga-hours"Set to "true" to suppress Company Hours
4"hide-membership-card-expiration"Set to "true" to suppress the membership expiration date from the digital membership card email
5"hide-order-membership-expiration"Set to "true" to suppress
6"hide-order-expiration"Set to "true" to suppress the order expiration from the top of the email (Recommended)


Email appearance with all variables suppressed:


To define your own header and footer, use these variables to insert custom text. 


Sample custom header with additional variables and enlarged/centered logo:



Sample custom footer with simple band of color:


"b2c-custom-header": ""

"b2c-custom-footer": "",