Discounts reduce the price of Tickets or Memberships. They are triggered when a customer applies a Coupon, Organization Discount, or Member Discount to a purchase.


About Discounts


In ACME, Coupons do not themselves reduce the price of a ticket. Rather, they trigger a Discount. The Discount then reduces the ticket price. (Customers are not aware of this. They just submit the Coupon and receive the price reduction.)


Example: to create a Coupon that gives $1 off admission, you first need to create a Discount that takes $1 off the price of all relevant Ticket Types. Then, in "Coupons", you'll create a Coupon Category for all Coupons that give $1 off. Then, in your Event Template, you'll associate your Coupon Category with the Discount.


To create a Coupon (or an Organization or Member Discount), you should:

  1. Create a Discount.
  2. Create a Coupon Category (or Membership Level or Organization Category).
  3. Create a Coupon, and make it part of the Coupon Category you just created.
  4. In your Event Template, associate your Coupon Category (or Membership Level or Organization Category) with the Discount you created in Step 1.


The following graphic illustrates the relationship between Discounts and Coupons:



Note: Discounts can work in two ways. They can either take a flat dollar amount off the regular price of a Ticket Type (e.g. "$5 off a Senior Ticket"), or they can specify a percent reduction of the regular price of a Ticket Type. (e.g. "30% off an Adult Ticket").  You will choose the Discount type when you create a new Discount.


Planning out Discounts


Before you create your first Discount, ACME recommends conducting a planning session to map out the types of discounts your organization uses. It is often the case that multiple coupons and group rates share the same discount, yet differ in name.


For example, both "Auto Club members" and "local schools" may receive $1 off admission. In this case, you need only to create one Discount, which takes $1 off of admission. You can then associate different Coupon Categories (like "Auto Club" and "Schools") with this Discount, so that they all trigger $1 off.


Creating a New Discount


  1. Log in to ACME Back Office.
  2. Click on "Pricing" in the left navigation panel.
  3. Select "Discounts" from the expanded Events menu.
  4. Click "Create Discount" in the upper right corner of the screen.
  5. Enter the following in the popup window: 
    • Discount Code: The Code is an internal identifier you can use for reporting purposes. The Discount Code is not the code that venue staff or guests will use at the POS or Online to discount an order. 
    • Discount Name: The Name of the Discount. This is how the Discount will appear in the drop-down menu on the Event Template. ACME recommends using a Name that describes the Discount (e.g. "$2 Off") and is easy to remember.
    • Discount Description: The Description provides additional information about the Discount. This Description will appear under the drop-down field on the Event Template once a Discount is selected.
  6. A list of Ticket Types (aka ticket categories) will appear. For each of these, you can enter:
    • Discount Amount: The Discount Amount is the value of the discount. It says how much the discount will reduce the price of a Ticket Type.
    • Discount Type: The Discount Type determines whether the Discount Amount will be applied as a flat dollar amount or percent reduction.
      • Value: Value reduces the ticket price by a flat dollar amount. For example, a Ticket Type with a price of $10 will be reduced to $8 when a Discount with a Value of $2 is applied to the order.
      • Percent: Percent reduces the ticket price by a percentage of the regular price. For example, a Ticket Type with a price of $10 will be reduced to $8 when a Discount with a Percent of 20% is applied to the order.
    • Discount Tag: The Tag is a passive identifier used for reporting purposes. The Discount Tag is not the code that venue staff or guests will use at the POS or Online to discount an order. Many people leave this field blank.
  7. Once complete, click "Update" (at the bottom right) to save and create the new Discount.


Note: When a Discount List is created, all existing ticket types (aka ticket categories) will appear on the list. If a new ticket category is created at a later time, a new discount list will need to be created to include it.


Editing an Existing Discount


You can edit all configuration fields in the Discount menu.

  1. Log in to the ACME Back Office.
  2. Click on "Pricing" in the left navigation panel.
  3. Select "Discounts" from the expanded Events menu.
  4. Click on the "Discount Name" you want to edit.
  5. Edit any of the available fields (Discount Amount, Discount Type, etc.)
  6. Click "Update" (at the bottom right) to save.


Edits to Discounts become operational immediately.


Note: When a Discount List is created, all existing ticket types (aka ticket categories) will appear on the list. If a new ticket category is created at a later time, a new discount list will need to be created to include it.


Applying a Discount to an Event Template


To make a Discount applicable, it must be associated with an Organization Category, Coupon Category and/or Membership Level on an Event Template. (Click to learn about creating Organization Categories, Coupon Categories, or Membership Levels.)


  1. Log in to the ACME Back Office.
  2. Click on "Events" in the left navigation panel.
  3. Select "Templates" from the expanded Events menu.
  4. Click "Edit" on the Template you want to enable discounting
  5. Click on the Pricing tab in the Event Template.
  6. Find the Organizations, Members, and Coupons tabs (about halfway down the page). The process to configure each type is the same. To configure a discount:
    • Click on the relevant tab (Organizations, Members, or Coupons).
    • Click "Add Discount".
    • Use the drop-down Category menu to select the Coupon Category, Organization Category, or Membership Level to which you want to offer a discount on the event.
    • Use the drop-down Discount menu to associate a Discount with the Category you just selected.
  7. Click "Publish" in the upper right corner of the page. Your Discount is now functional.



Why is the Discount Associated with a Category?


Associating Discounts with Categories makes things more efficient, and keeps your Event Template easier to manage.
For example, you may have ten different Coupon Codes which all reduce the Adult price by $1. When you create these Coupons, you can put all of them into one Coupon Category. Then in your Event Template, you can simply associate this Category (which accounts for all ten Coupon Codes) with a single Discount. If you then decide to create more $1 Coupons, you only have to add them to the Coupon Category, and they'll automatically work for your Event.


Without Categories, you would have to configure each coupon individually, associate it with a Discount, and add it to an Event Template. This way, once a Category is added to an Event Template, you can add as many Coupons as you want to that Category, without having to go into the Event Template to make sure they work for the Event.