A Coupon is used to redeem a Discount on an Event. Coupons can be configured to reduce a Ticket Type by a flat dollar amount, or by a percentage of the ticket's price.


To be redeemed, a Coupon Code is entered by the customer online, or by the POS operator. This triggers a Discount that reduces the price of the ticket.



NOTE: For a Coupon to be effective, it needs to be associated with a Discount in an Event Template. We recommend reading about Discounts, and how Discounts and Coupons are related. See here: Discounts.


About Coupons


In ACME, all individual Coupons are grouped into larger Coupon Categories. This allows you to use similar Coupons in the same way.


Example: You may want to create five different Coupons, which all give $1 off an Adult ticket. Each of these Coupons will have a different Coupon Code, but you will group them into the same Coupon Category ("$1 off Adult"). If you want to generate further Coupons that offer $1 off, you can just add them to this Category.


Because individual Coupons are always part of Coupon Categories, it's important that you set up Coupon Categories before you create individual Coupons.


Creating a New Coupon Category


  1. Log in to the ACME Back Office.
  2. Click on "Pricing" in the left navigation panel.
  3. Select "Coupons" from the expanded Pricing menu.
  4. Click "Categories" in the upper right corner of the screen.
  5. Click "Create Category" in the upper right corner of the screen.
  6. In the popup window, enter:
    • Category Name: This is what will appear in the drop-down menu in the Pricing Section of an Event Template.
    • Description: This shows up only in the Back Office.
  7. Click "Create Category".

Creating Individual Coupons


Once you have Coupon Categories created, you can create Individual Coupons.

  1. If you're already in "Coupons" (e.g. if you've just created a Coupon Category), click "All Coupons" in the upper right. Otherwise:
    1. Log in to the ACME Back Office.
    2. Click on "Pricing" in the left navigation panel.
    3. Select "Coupons" from the expanded Pricing menu.
  2. Click "Create Coupon" in the upper right of the screen.
  3. In the popup window, enter:
    • Name: the Coupon Name. This will show up in the Back Office and in the POS. We recommend naming the Coupon something easily identifiable (e.g. "$2 off Adult GA").
    • Code: this is the actual Code a customer or POS agent will enter during check out. For record-keeping, it can help to make this Code descriptive (e.g. "WINTER$5OFF").
    • Description: optional.
    • Program Name: optional, though you can use this field if you're creating coupons for a specific program, and want to be able to track them in Reports.
    • Company Name: optional, though you can use this field if you're creating coupons for a specific company, and want to be able to track them in Reports.
    • Organization: optional, though you can use this field if you're creating coupons for a specific organization, and want to be able to track them in Reports.
    • Coupon Category: The Coupon Category you want this Coupon to be associated with.
    • Eff. Start Date: the date the Coupon will become valid.
    • Eff. End Date: the last date the Coupon will be valid.
    • Notes: optional.
  4. Click "Create Coupon" to publish the new Coupon.


Reminder: A Coupon is not active until its Coupon Category is added to an Event Template and associated with a Discount.


Editing Individual Coupons


Most fields in the Coupon configuration menu are editable. If you want to edit a Coupon, ACME strongly recommends doing so before any Coupons have been redeemed. Editing Coupon elements after Coupons have been redeemed can impact reporting.

  1. Log in to the ACME Back Office.
  2. Click on "Pricing" in the left navigation panel.
  3. Select "Coupons" from the expanded Pricing menu.
  4. Click "Edit" next to the Coupon you want to edit
  5. Edit any of the Coupon fields.
  6. Click "Effective Dates" to change the dates the Coupon is valid.
  7. Click "Save and Close".



Applying a Coupon to an Event Template


To make a Coupon effective, you need to add a Coupon Category to an Event Template, and associate that Category with a Discount Code. Once you've done this, all Individual Coupons within that Coupon Category will trigger the Discount when applied during a sale.

  1. Log in to the ACME Back Office.
  2. Click on "Events" in the left navigation panel.
  3. Select "Templates" from the expanded Events menu.
  4. Click "Edit" next to the Template to which you want to add a Coupon.
  5. Click on the Pricing tab in the Event Template.
  6. Click on the Coupons tab (about halfway down the page).
  7. Click "Add Discount"
  8. Use the drop-down Category menu to select the Coupon Category that you want to trigger a Discount when entered.
  9. Use the drop-down Discount menu to associate a Discount with the Coupon Category you just selected.
  10. Click "Publish" in the upper right of the screen.




Enabling Coupons on your B2C Website


NOTE: this is for Administrators only. Most users do not have to worry about this section.


To ensure that a "Coupon Code" field is available in the payment section during check out, you have to enable Coupons in the Back Office.

  1. Log in to the ACME Back Office.
  2. Click on "Settings" in the left navigation panel.
  3. Select "Administration" from the expanded Settings menu.
  4. Click the Website(B2C) tab.
  5. Locate "Accept Coupon Codes" in the Website(B2C) menu.
  6. Click "Yes" to enable Coupons.
  7. Click "Update Website(B2C)".


NOTE: the "Administration" Menu is reserved for Local Administrators. If you navigate to the "Settings" Menu and do not see "Administration" in the list of sub-menus, you can contact your ACME representative for more information.