ACME/Google Field Mapping Overview

After completing the Google Tag Manager (GTM) Tenant Setup, the mappings below are sent to both Google Analytics and Google Tag Manager simultaneously. The values listed below are what ACME sends to given fields to both GA and GTM.


Event

ACME

Type

Google Analytics

Google Tag Manager

eventId

variable

id

Product Id

eventName

variable

name

Product Name

'General Admission/Event'

'Standard/Event'

string value

category

Product Category

1

integer value

quantity

Quantity

price*

sum of all tickets and addons

variable

price

Price



Event Tickets

ACME

Type

Google Analytics

Google Tag Manager

ticketTypeId

variable

id

Product Id

name

variable

name

Product Name

'General Admission/Ticket'

'Standard/Ticket'

string value

category

Product Category

'Ticket'

string value

variant

Product Variant

eventName

variable

brand

Product Brand

quantity

variable

quantity

Quantity

price

variable

price

Price

couponCode

variable

coupon

Coupon



Event Add-ons

ACME

Type

Google Analytics

Google Tag Manager

inventoryId

variable

id

Product Id

inventoryName

variable

name

Product Name

'General Admission/Add-on'

'Standard/Add-on'

string value

category

Product Category

'Add-on'

string value

variant

Product Variant

eventName

variable

brand

Product Brand

quantity

variable

quantity

Quantity

price

variable

price

Price



Membership

ACME

Type

Google Analytics

Google Tag Manager

id

variable

id

Product Id

itemType

variable

name

Product Name

membershipLevelGroup

variable (optional)

variant

Product Variant

membershipCategoryName / membershipOfferingName /

pricePointName

OR

'Membership'

variable /

variable /

variable

OR

string value

category

Product Category

comboTemplateName

variable

brand

Product Brand

quantity

variable

quantity

Quantity

price

variable

price

Price


 

Donations

ACME

Type

Google Analytics

Google Tag Manager

inventoryId

variable

id

Product Id

inventoryName

variable

name

Product Name

'Donation'

string value

category

Product Category

null

null value

variant

Product Variant

comboTemplateName

variable

brand

Product Brand

quantity

variable

quantity

Quantity

amount

variable

price

Price