Multiple Donation Landing Pages
The standard Donations Landing Page allows you to have a standalone page which offers a streamlined flow for a donation-only order, taking the user directly to payment after selecting a donation amount. Now, you can also create additional, unique pages with custom donation messaging for every use case and audience!
Specify the campaign, appeal, and fund in your marketing link
Additionally, you can include a campaign, fund, and/or appeal as a query parameter in your marketing link so the guest doesn't have to select anything when donating online. The values you define in the URL will be automatically applied when donations are made via that link, and guests will not be presented with a selection or option for those fields. The values will be saved into ACME for each donation submitted via that link.
By using query parameters in the links you send (e.g. adding a signifier to the URL like '?text=xxxx'), your tailored messages and campaign/fund/appeal coded in the link will appear for:
Each separate link you send out, allowing for custom landing pages tailored to the audience.
Each link you program from your website, allowing for the content on the donations page to match the content on your site.
You need to have any campaigns, appeals, and/or funds you would like to set in a URL already configured in ACME. Once they have been configured, you will want to display the ID by customizing the table view:
- Click on the hamburger in the right hand corner
- Select ID (and make any other changes you want to the columns displayed)
- Click on your user name, displayed at the bottom of the left hand navigation rail. This will save the adjustments you just made.
- Return to the Donations screen and select Config, and it will now display the ID next to the values you have configured.
Tie it all together
You can use any combination of these query parameters to optimize the experience for donors in your email marketing campaigns.
- Custom Text
The ID for the specific campaign, appeal, and/or fund you want to code into a URL can be added to the end of the main link. The first addition to the link should follow a ?, and any subsequent additions should start with a &.
For example, let's say you have a COVID-19 reopening appeal to donors over 55 and want to customize the donation messaging to request their continued support and assure them of the measures you are taking to safely reopen. You want to specify the custom text you have created and an appeal for donations via that link. Simply include the query parameters for your Appeal and Text in the link you send.
|standard Donations landing page, no additions||https://buy/acmeticketing.com/donate/###||replace the ### with your tenant ID|
|standard Donations landing page, one query parameter set||https://buy/acmeticketing.com/donate/###?fund=10003||replace the ### with your tenant ID, add one query parameter to the end after a ?|
|Custom Donations landing page, multiple query parameters set||https://buy/acmeticketing.com/donate/###?text=akSXaOtALbD&campaign=10001&appeal=10020&fund=10003||replace the ### with your tenant ID, add one query parameter to the end after a ? and additional parameters after a &|
|Deep-link to a cart with a specific event and date chosen (standard link 4), and specify a fund|
|replace the ### with your tenant ID, insert the event ID and date you want to appear in the cart, and add other query parameters after a & (since a ? is located earlier in the link, it is not needed again)|
|Deep-link to the member verification and redirect to the standard Donations landing page with a query parameter set||https://buy.acmeticketing.com/auth/###/members?ref=%2Fdonate%2F###%3Fcampaign%3D10001%26appeal%3D10020||replace the ### with your tenant ID, and then add the query parameters to the end of the link with symbol encoding to allow the redirect to work|
Note: Any time a guest clicks a custom Donations landing page link that is invalid for any reason, the website will show your standard Donations landing page instead, as if the query parameter was not present, thus allowing the donor to still complete a donation online.
Track via Google Analytics
For those using Google Analytics (GA), the links you send in marketing emails will automatically feed into your GA tracking data as donors click through and view online.