Ticket Categories are names for the types of tickets your venue offers (e.g. "Adult", "Child", "Senior"). You use them to group your customers into price points. For many organizations, planning out Ticket Categories is the first step to creating a pricing strategy. There are two types of ticket categories that can be used for event price lists:

  1. Individual tickets
    • These are individual ticket types that are needed for you events, such as: Adult, Senior, Student, Child
  2. Combo tickets
    • Combo tickets allow you to bundle already created Individual ticket types into a single offering, such as a Family pass, which includes 2 Adult and 2 Child tickets. Combo tickets cannot be further discounted, either via coupon, membership, or organization discount.

Membership Categories are names for the types of Membership price points your venue may offer. Examples include a 1-Year or 2-Year for your membership offerings.

Creating a New Category

  1. In ACME Backoffice, click on "Pricing" in the left navigation panel.
  2. Select "Categories" from the expanded Pricing menu.
  3. Click "New Category" in the upper right corner of the screen.
  4. In the popup window, enter:
    • Name: the Name of the Ticket Category (e.g. "Adult").
    • Description: a Description of the Ticket Category (e.g. "Age 18-65"). This description is used throughout the system and appears on the B2C website.
    • Admission Type
      • Individual

        A ticket for one person. The standard Ticket Category.
      • Combo

        This will allow you to bundle already created individual tickets. Under Name, enter the name of the bundle, as you wish it to appear to guests. Add the appropriate quantity to any ticket type(s) that should be included. If you have variations, like a Family Pass with 2 Adult+2 Child, and another with 1 Adult+3 Child, then you would want to create a separate combo ticket for each, with unique names.
      • Membership

        A category used for Membership purchases. Membership categories will show up in the drop down menu for "Price Points' for Membership Offerings.
    • Status: this determines whether the Ticket Category will appear as an option to add when creating or editing a Price List. If a Ticket Category is already on a Price List and then it is "Deactivated", it will still appear as an option and be eligible for purchase; however, it will not be an option to add to other Price Lists moving forward. If you deactivate a ticket type and no longer want to offer it for existing events, you will need to edit any Price Lists using that ticket to remove it from sale, either by turning the sales channels off or deleting it from the list altogether. This can be useful if you have a special Ticket Category that you offer only occasionally. Rather than building the Category from scratch each time, you can activate and deactivate it as needed.
  5. Click "Save" to save your Ticket Category.

Combo Tickets
When a guest purchases a combo ticket, the available inventory will be checked against the sum of the component parts of the combo ticket category to see if enough inventory remains. Likewise, after the successful sale of a combo ticket category, available inventory will be reduced by the sum of the component parts of the combo. For example, if you have a "Family 4 pack" combo ticket category we will check for the availability of 4 tickets before allowing the sale. Once the sale has been completed, available inventory will be reduced by 4.  

Please note: Future improvements will be scheduled to report on the component parts of a combo ticket category. With this release, reporting will continue to show that 1 Family 4 pack ticket has been sold, as this is the item that was purchased. When a combo ticket category ticket has been scanned, this will also account for one scan.

Editing a Category

Editing a Category is most useful if you want to change its Status from "Live" to "Deactivated", or vice versa.

Because grouping and filtering in ACME Reports is based on Category name, we don't recommend changing the name of your Categories after they have been in use. Mostly you will be changing only Status and Description.

  1. In ACME Backoffice, click on "Pricing" in the left navigation panel.
  2. Select "Categories" from the expanded Pricing menu.
  3. Click "Edit" next to the  Category you want to modify.
  4. Click "Save" to save your changes.

Deactivating a Category

It is not possible to completely remove a ticket category, but they can be deactivated by clicking "Deactivate" next to the Ticket Category in the list.

Ticket Categories and Price Lists

Ticket Categories are the different varieties of Tickets you create - Adult, Child, Senior, and so on. The same Ticket Category ("Adult") can be used in different Events, or different Schedules in the same Event.

Ticket Categories are organized into Price Lists. Price Lists are lists of Ticket Categories that assign a price and sales channel to each one. A ticket category can only be used once per Price List. Read more about Price Lists here.

Once you've organized your Ticket Categories into Price Lists, you can use those Price Lists when creating Event Templates.

Note: ACME recommends keeping your Ticket Category list as short as you can. Think about the people who will be attending the events and how you want to track those people and use that as the foundation for your ticket category creation. Events and pricing will come into play later.