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The lifecycle action on a membership record denotes the relationship between the current term and the previous term of a membership (if it exists). ACME uses them in the following scenarios:
New Member Acquisition
MembershipPurchase
- Denotes the purchase of a new membership. A new membership number is generated and there is no prior history.
In-Cycle Actions
An In-Cycle Action occurs during a membership term and does not result in a change to the length of a term. These are most commonly in the form of an upgrade. For all in-cycle types, the prior membership term is replaced, and the new term becomes active. The level, price and benefits change, but the expiration date remains the same.
Lifecycle Action | Term | Transaction Price |
MembershipUpgrade | New term with same expiration date, new higher level | Member pays difference between prior and new |
MembershipDowngrade | New term with same expiration date, new lower level | Member is refunded the difference between prior and new |
Renewals
A renewal may be processed when your defined renewal window opens, which typically coincides with when you start sending renewal notices in advance of the membership expiration date. A member may renew their existing membership at the same level, a higher or lower level than the prior term. A renewal should result in uninterrupted benefits. For all renewal types, the prior membership term is replaced and updated to lapsed, and the new term becomes active.
Lifecycle Action | Term | Transaction Price |
MembershipRenewal | New full term, same level | Based on offering |
MembershipRenewalUpgrade | New full term, higher level | Based on offering |
MembershipRenewalDowngrade | New full term, lower level | Based on offering |
After Term Renewals
In ACME, an After Term Renewal (or Post Term Renewal) occurs after the expiration date has passed and the member chooses to renew their lapsed at the same level, higher or lower level than the prior term. The lapsed period of time since the expiration date is often considered your grace period for a late renewal.
It is recommended to define your After Term period to include the months in which you continue to send reminders and solicit a renewal. For most membership organizations, this tends to be within 3 months.
Lifecycle Action | Term | Transaction Price |
MembershipPostTermRenewal | New full term, same level, new expiration month | Based on offering |
MembershipPostTermRenewalUpgrade | New full term, higher level, new expiration month | Based on offering |
MembershipPostTermRenewalDowngrade | New full term, lower level, new expiration month | Based on offering |
Rejoin
A rejoin occurs when a lapsed member returns beyond the After Term Renewal period. These are sometimes referred to as a lapsed member re-acquisitions. A member who rejoins has lapsed beyond your defined grace period. Due to the delayed renewal, the member's expiration month will change once the renewal is processed. This is a key distinction when projecting membership revenue, since their next renewal may now be in a new fiscal period.
Lifecycle Action | Term | Transaction Price |
MembershipRejoin | New full term, same level, new expiration month | Based on offering |
MembershipRejoinUpgrade | New full term, higher level, new expiration month | Based on offering |
MembershipRejoinDowngrade | New full term, lower level, new expiration month | Based on offering |
Note for Raiser's Edge customers: Raiser's Edge defines a Rejoin based on the prior membership being in a Dropped standing after an extended lapsed period. ACME determines a rejoin based on the configured Membership Rules that are driven by the expiration date.
Membership Attrition/Churn
Unfortunately, you may encounter a scenario when a membership needs to be canceled. This may be due to a member satisfaction issue, a change in the intent of the purchase, or an administrative error when the membership was created. In these cases, a membership can be terminated.
MembershipCancel
- Denotes a membership that is cancelled in ACME; based on the configuration a refund may or may not have been issued and the standing would move from active to cancelled.